Success Case: MaxOne Increases Demo's Scheduled by Lead Form From 40% to 100%
![MaxOne logo](https://deltagency.com/wp-content/uploads/MaxOne-logo.png)
SaaS Mobile & Desktop App
MaxOne
MaxOne, a mobile app & desktop SaaS coaching platform that helps coaches improve efficiency, achieved several quantitative and qualitative successes working with DeltΔgency.
Help Coaches share training, schedules, communication & accountability with Athletes, Parents & Coaches
Challenge
Sales-focused vs. marketing-focused organization
Team
8
Motivation
Increase demo bookings
![Acquisition gradient icon](https://deltagency.com/wp-content/uploads/2018/01/Icon-Acquisition-84x80.png)
Acquisition Successes
MaxOne (M1) had a strong sales foundation and wanted to improve their marketing sophistication. Leveraging email assets as a vital acquisition channel strategy, Deltagency introduced solutions that maximized every interaction from this investment.
![Facebook ad a/b testing](https://deltagency.com/wp-content/uploads/Mystro-Facebook-ad.png)
Paid Social
Facebook Ads
Driving down the Cost Per Install (CPI) for your mobile app should be an ongoing initiative. Leveraging a/b testing and a new “Lifestyle” creative campaign, DeltΔgency improved CPI by 20% above and beyond what the previous “Facebook Agency” attained after fully optimizing their campaigns.
Paid Ads for Apps
Google Play Ads Optimization
Expanding and testing new channels is critical to the longevity, adaptability, and scalability of any business. While Facebook was performing at an acceptable level, Google Play Store ads delivered a CPI that was 50% less than FB. a/b testing reduced this even further.
![Google Ads logo](https://deltagency.com/wp-content/uploads/Mystro-Google-Ads.png)
![Mystro Google Play Store SEO](https://deltagency.com/wp-content/uploads/Mystro-Google-Play-Store-SEO.png)
App Store SEO
Google Play Store Optimization
If you are not constantly optimizing your listing in the app stores, like Apple’s App Store or Google Play Store, then you will get buried by competing apps. Iterating on Mystro’s headline, description, etc. resulted in a ranking increase across several target Keywords, improved conversion (app installs) by 4%, and boosted Mystro to the 75th percentile for their category.
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![Funnel gradient icon](https://deltagency.com/wp-content/uploads/2018/01/Icon-Funnel-74x74.png)
Funnel Successes
Like most startups, M1 had their V1 sales funnel built, but relied on daisy-chained point solutions connected via increasingly expensive Zaps. DeltΔgency elevated their MarTech sophistication by eliminating costly entry point tools and consolidating them into self-managed tech with greater segmentation & automation capabilities.
Email List Building
"Journey to Tip-off" CHALLENGE
MaxOne had a list of Basketball coaches they wanted to further introduce to M1. Deltagency created the “Journey to Tip-Off” CHALLENGE, that drove over 400 coaches to opt-in to an educational indoctrination sequence that slowly educated Coaches while sharing high-value coaching resources from known coaches from schools such as the University of Michigan.
![Journey to Tip-off image](https://deltagency.com/wp-content/uploads/Journey-to-Tip-off-Coach.png)
![Mystro-Retargeting](https://deltagency.com/wp-content/uploads/Mystro-Retargeting.png)
Retargeting
Web Display Ads
If prospects did not download the Lead Magnet “Guide” and abandoned the site, they were lost. To counter this, we implemented a Remarketing campaign so prospects who abandoned Mystro’s website without converting would encounter display ads as they navigated to their favorite sites out on the greater web. Retargeting is extremely cost-effective at a CAC of $3.16 for an LTV of $100. Additionally, we a/b tested creative that lifted ad performance by 90% and generated clear messaging insights which guided other marketing initiatives.
Video Script Writing & Production
Client's Customer Success Case
MaxOne’s customer coaches LOVE their platform – MaxOne just needed a great way to tell that story. Deltagency and MaxOne worked together to create this Success Case video from an unsolicited review from Chippewa Valley High School (CVHS) Assistant Football and Strength Training Coach, Coach Wilson. Coach Wilson says that MaxOne helped them get over the top and win their state championship. MaxOne, CVHS and Deltagency, building champions together.
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![Conversion gradient icon](https://deltagency.com/wp-content/uploads/2018/01/Icon-Conversion-64x76.png)
Conversion Successes
M1 was committed to improving Conversion at every possible interaction in the customer lifecycle journey. Deltagency audited the entire user journey and provided recommendations in onboarding, email drip campaigns and more that increased total conversions.
![MaxOne.com onboarding rail redesign thumbnails](https://deltagency.com/wp-content/uploads/MaxOne-Onboarding-Desktop-Final-Sketch-600x581.png)
Onboarding
Desktop Feature Tutorial Rail
Deltagency reviewed available data on what features the best converting trial users engaged with during the first few weeks of using M1. These five key features were prioritized in the new onboarding rail re-imagining to maximize the likelihood that new users fully understand the value of M1 and convert to paid.
Sales Funnel Optimization
Demo Scheduling Conversion Rate
In the previous sales funnel, only 40% of Leads scheduled a Demo via the in-page Calendly booking form after submitting the MaxOne lead capture gravity form. This drop-off resulted in only 4 out of 10 leads actually experiencing a demo. Deltagency created a graduated “3-Step” sales funnel so Leads knew that they weren’t yet complete with the process. We also used a redirect and dedicated “Thank You” page to create a singular Conversion event to track the keystone acquisition KPI of Demo’s Booked, which was lacking prior. Subsequently, 20 out of 20 (100%) Leads booked their demo.
![MaxOne Calendly form](https://deltagency.com/wp-content/uploads/Sales-Funnel-Optimization.png)
![Dollar sign icon](https://deltagency.com/wp-content/uploads/Mystro-Trial-to-Paid-Upgrade.png)
User Journey
Total Trial-to-Paid Conversions
The total impact that Mystro realized during their time partnering with DeltΔgency was an increase in total Trial-to-Paid Conversions from 9% to 12%, a 33% increase in performance.
A word from Mystro Co-CEO & Founder, Matthew Rajcok:
“We were looking to experiment with growth efforts and pilot and optimize new growth channels. We had no full-time person on growth and were looking for someone who could bring experience.”
“Working with Deltagency is a pleasure. We’ve realized an immediate impact in both qualitative and quantitative initiatives. Our weekly calls and on-site meetings were well structured, super productive and efficient. Deltagency really helped organize all our growth efforts and kept the fire under our feet to keep multiple concurrent projects moving ahead. We are very pleased with the 33% improvement in conversions and we are excited to see even greater results going forward!”
![Matthew Rajcok photo](https://deltagency.com/wp-content/uploads/Matthew-Rajcok.png)
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