Search infrastructure, not just campaign management
Tracking, structure, and bidding intelligence that turns Google Ads from a cost center into a predictable pipeline engine.
Search Campaign Architecture
Keyword strategy, match type structure, and ad group architecture built around revenue outcomes — not Quality Score theater. Campaigns designed to scale without losing signal clarity.
- Intent-mapped keyword and match type strategy
- Ad group structure that feeds Smart Bidding correctly
- Negative keyword infrastructure to protect CPL
- RSA copy testing and asset group optimization
Conversion Tracking & Attribution
Server-side conversion tracking, enhanced conversions, and Google Tag Manager instrumentation — so the bidding algorithm is making decisions on real purchase and pipeline data, not modeled guesses.
- Server-side tagging and enhanced conversions setup
- Offline conversion import from CRM
- Multi-channel attribution modeling
- Google Analytics 4 and Ads data integration
Performance Max & Shopping
PMax campaign structure with clean asset groups, strong audience signals, and product feed optimization. Built to drive incremental revenue — not just cannibalize existing brand traffic.
- Asset group architecture by product category
- First-party audience signal upload
- Shopping feed optimization and error resolution
- Brand vs. non-brand segmentation and budget control
Fix the foundation, then scale
Account Audit & Strategy
We audit your current account structure, tracking setup, bidding strategy, and keyword coverage — then build a prioritized action plan focused on CPL reduction and pipeline quality.
Tracking, Structure & Launch
Tracking verified and enhanced conversions enabled before we touch bids. Campaign structure rebuilt or optimized. Smart Bidding strategies selected based on your actual conversion volume.
Optimize & Compound
Ongoing keyword expansion and pruning, bid adjustments, copy testing, and quality score improvement. Monthly reporting tied to pipeline and revenue outcomes — not click metrics.