More than ads — a paid social growth system
Campaign architecture, creative operations, and attribution infrastructure that makes Meta a reliable, scalable revenue channel.
Full-Funnel Campaign Architecture
Meta campaigns built around the customer journey — not just the conversion event. Awareness, consideration, and purchase campaigns structured to work together and feed the algorithm clean, high-value signals.
- Prospecting, retargeting, and retention campaign separation
- Audience architecture: cold, warm, and customer tiers
- Budget allocation across funnel stages
- Catalog and dynamic product ad setup
Creative Strategy & Testing
Systematic creative testing across formats, angles, and stages. We build a creative engine that identifies what resonates — and scales it before fatigue sets in.
- Static, video, and UGC creative frameworks
- Hook and angle testing methodology
- Creative rotation and refresh cadence
- Performance-based scaling decisions
Revenue Attribution & Reporting
First-party tracking via Conversions API so Meta gets accurate purchase signals regardless of iOS changes. ROAS reporting tied to real Shopify revenue — not last-click guesses.
- Meta Conversions API implementation
- Shopify revenue attribution setup
- Blended ROAS and new customer CAC tracking
- Weekly performance reporting with clear next actions
Audit, rebuild, and scale profitably
Account & Creative Audit
We review your current Meta account structure, creative library, pixel setup, and Shopify data to identify the biggest gaps and opportunities before spending a dollar differently.
Restructure & Launch
Campaign architecture rebuilt from the ground up — or rebuilt on top of what's working. Tracking verified, creative tested, and audiences seeded with your best customer data.
Test, Scale & Retain
Weekly creative testing, bid and budget optimization, and retention campaign layering. As acquisition improves, we connect it to post-purchase lifecycle to maximize LTV.