A complete lead generation system
Not just ads. A full acquisition infrastructure — from the first impression to a CRM-qualified opportunity.
High-Intent Homeowner Acquisition
Paid media campaigns built around active buying signals — homeowners researching permits, contractors, and financing. Google Search, Meta, and programmatic channels tuned to intent, not impressions.
- Keyword strategy around permit and contractor research
- Lookalike and interest targeting on Meta
- Retargeting sequences for warm homeowner audiences
- Local and geo-fenced campaign structures
Landing Page & Funnel Design
Conversion-focused landing pages built specifically for ADU lead capture. Every element — headline, form, social proof — engineered to reduce friction and increase qualified submissions.
- ADU-specific landing page design and copy
- Form optimization and lead qualification logic
- CRM integration and instant routing
- A/B testing for headline and offer variants
Attribution & Pipeline Reporting
Full-funnel attribution from ad click to signed contract. You see exactly which campaigns, keywords, and audiences are generating real pipeline — not just form fills.
- Call tracking and offline conversion import
- Cost-per-qualified-lead reporting
- Pipeline attribution across all channels
- Weekly performance and optimization reporting
Audit, build, and scale — in that order
Audit & Strategy
We start by mapping your current lead flow, reviewing existing campaigns, and identifying the highest-leverage acquisition opportunities in your market.
Build & Launch
Campaigns, landing pages, tracking, and CRM integration deployed in parallel. First leads typically arrive within the first two weeks.
Optimize & Scale
Weekly optimization cycles based on CPL, qualification rate, and pipeline data. We scale what works and cut what doesn't — fast.