Benchmarks explorer

How does your growth actually compare?

Directional benchmark ranges for B2B SaaS and AI startups, by stage — the p25–p75 band and the median. Use them for orientation, not gospel: your ACV, motion, and market move every one of these.

Seed is where a repeatable motion should start emerging. Growth rate matters more than efficiency, but the teams that instrument attribution and activation now compound much faster at A — retrofitting it later costs quarters.

Visitor → Signup

Unique website visitors who create an account or trial.

p25 1%median 2.5%p75 4%

Signup → Activation

New signups reaching the product's core value moment ('aha') in week one.

p25 20%median 35%p75 50%

Free / Trial → Paid

Activated free or trial accounts converting to paid (self-serve motions).

p25 5%median 10%p75 18%

Week-4 Usage Retention

Users still active four weeks after signup — the truest early PMF signal.

p25 15%median 30%p75 45%

CAC Payback

lower = better

Months of gross margin to recover the cost of acquiring a customer. Lower is better.

p25 5momedian 11mop75 18mo

Net Revenue Retention

Revenue from last year's customers this year — expansion minus churn.

p25 90%median 102%p75 115%

Monthly Revenue Growth

Month-over-month MRR growth. Early stages run hotter on a smaller base.

p25 7%median 12%p75 20%

Numbers below the band — or invisible?

Half the teams we meet can't compute these metrics at all — which is itself the diagnosis. Score your full GTM motion in 3 minutes and find out where it's breaking.

Run the GTM Diagnostic

Directional ranges synthesized from public SaaS benchmark surveys and operator data (2024–2025). Treat as orientation — segment, ACV, and motion shift every band.