Fractional CMO / Growth
Senior growth leadership, without the full-time hire.
Most early-stage teams don't need another marketer — they need someone who's run growth before to set the strategy, own the roadmap, and make the calls that compound. That's what we embed.
Why this breaks
The pattern we see over and over
No one owns growth
Founders are running marketing in the gaps between product and fundraising. Nothing gets the sustained attention it needs to compound.
Positioning that doesn't land
The product is strong but the pitch is generic — buyers can't tell you apart from three other tools in five seconds.
Channels chosen by vibes
Budget follows whatever felt exciting last quarter, not what's proven to convert for your ACV and sales cycle.
What's inside
Six modules, built for your stage
Positioning & messaging
We interview your best customers, map the real buying triggers, and rebuild your narrative around the pain you solve best — not a feature list. Ships as a message map your whole team can use verbatim.
ICP definition
Rather than 'anyone who needs AI,' we help you commit to 2–3 segments ranked by urgency, ACV, and your right to win — with a named target-account list for each.
Demand-gen strategy & channel mix
One primary channel, chosen for your buyer and sales cycle, executed hard for 90 days before we add a second. No spray-and-pray across five half-run channels.
Sales–marketing alignment
Shared MQL/SQL definitions, a documented handoff, and a weekly pipeline review so marketing-sourced leads don't die in a Slack channel.
Pipeline ops & forecasting
A funnel model built on your actual conversion data — not a template — so your board number is a forecast, not a guess.
Board & investor narrative
The growth story translated into the language your board and next-round investors actually evaluate: CAC, payback, pipeline coverage, NRR.
How it runs
From kickoff to compounding
Weeks 0–2 · Orient
Audit & ICP lock
Review current positioning, channels, and pipeline. Interview 5–10 customers. Commit to a beachhead ICP and a 90-day narrative.
Weeks 3–8 · Build
Demand engine live
Rebuilt messaging ships across site and sales collateral. One channel launches at full intensity. Sales handoff criteria documented and adopted.
Ongoing · Operate
Weekly growth cadence
A standing weekly review — pipeline created, experiment status, one decision — that keeps the motion compounding instead of resetting.
Proof
Already turned into revenue
developer signups scaled
pipeline in 90 days
Developer AI Platform
Scaled 27K+ developer signups and influenced ~40% of ARR via a rebuilt PLG→SLG narrative.
AI Infrastructure Marketplace
$10M+ pipeline in under 90 days from category-aligned GTM built from zero.
Questions
Before you book a call
How is this different from hiring a full-time CMO?
You get the same strategic ownership and accountability, at a fraction of the cost and with someone who's already done this at your stage — not learning on the job. We embed in your team (your Slack, your standups) rather than consulting from the outside.
What if we already have a marketer?
We often work alongside an existing marketing hire or generalist — setting strategy and unblocking decisions while they own execution. It's rarely all-or-nothing.
How fast do we see results?
Positioning and channel focus usually ship inside the first 8 weeks. Pipeline impact depends on your sales cycle, but most clients see a measurable shift in qualified conversations within one quarter.
Do you replace our sales team's process too?
No — we align marketing to whatever qualification model sales already runs (or help you build one if none exists), so handoffs stop leaking.
Often paired with
The other two systems
Attribution & Instrumentation
You can't scale what you can't measure. We build the measurement layer that connects UTM to site to product usage to pipeline to revenue — so budget decisions stop being guesses.
AI Agents for Marketing
Custom AI agents that take the repetitive marketing work off your plate — reporting, content, campaign ops — so your team spends its hours on judgment, not execution.
Ready to build fractional cmo / growth?
A free discovery call — we'll tell you what we'd fix first.