Playbooks

The operating manuals, open-sourced

The same phased playbooks we run inside engagements — instrumentation, leak triage, attribution architecture, and the zero-to-traction sprint. Steal them. And if you'd rather have operators run them with you, you know where we are.

Foundational12 min

Instrument an AI Startup in 14 Days

From analytics chaos to one trusted funnel view — visitor to revenue — in two focused weeks.

For: Founders and first marketers whose data lives in six disconnected tools.

Open playbook

Intermediate10 min

PLG Leak Triage: Find Where Trials Die

A systematic 10-day hunt through your product funnel to find — and rank — the leaks killing trial-to-paid.

For: Teams with real signup volume but disappointing trial-to-paid conversion.

Open playbook

Intermediate11 min

The Attribution Stack for Seed-Stage Startups

The reference architecture for connecting spend to revenue — right-sized for a team of one.

For: Seed-stage teams spending real money on growth without proof of what works.

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Foundational14 min

The Zero-to-Traction GTM Sprint

Thirty days from 'we should do marketing' to a working demand loop with real pipeline in it.

For: Technical founders with a product and early users, but no repeatable way to create pipeline.

Open playbook

The 2026 Growth Stack Field Guide

The build order behind these playbooks — tracking, CRM spine, lifecycle, attribution — as one self-serve PDF. Free, delivered to your inbox.

Not sure which playbook you need?

The diagnostic scores all ten GTM categories and points you at the playbook that fixes your weakest one.

Run the diagnostic