A founding-marketer team behind some of AI's fastest-growing startups
A track record of building marketing from zero — and turning early traction into funded, scaled companies.
Usage-driven growth wasn't translating into commercial outcomes.
Built a stronger PLG motion and connected product usage to enterprise conversion (PLG→SLG architecture, lifecycle progression).
Too few trial users converting to paid.
Redesigned onboarding and activation milestones, added lifecycle automation, and mapped journey friction.
A highly technical category where messaging clarity and buyer-path architecture mattered.
Built category-aligned GTM, demand generation, and revenue-system foundations with pipeline reporting.
Scale customer acquisition efficiently without losing monetization discipline.
Combined GTM architecture, conversion optimization, and monetization systems.