Driving down the Cost Per Install (CPI) for your mobile app should be an ongoing initiative. Leveraging a/b testing and a new “Lifestyle” creative campaign, DeltΔgency improved CPI by 20% above and beyond what the previous “Facebook Agency” attained after fully optimizing their campaigns.

Expanding and testing new channels is critical to the longevity, adaptability, and scalability of any business. While Facebook was performing at an acceptable level, Google Play Store ads delivered a CPI that was 50% less than FB. a/b testing reduced this even further.

If you are not constantly optimizing your listing in the app stores, like Apple’s App Store or Google Play Store, then you will get buried by competing apps. Iterating on Mystro’s headline, description, etc. resulted in a ranking increase across several target Keywords, improved conversion (app installs) by 4%, and boosted Mystro to the 75th percentile for their category.

MaxOne had a list of Basketball coaches they wanted to further introduce to M1. Deltagency created the “Journey to Tip-Off” CHALLENGE, that drove over 400 coaches to opt-in to an educational indoctrination sequence that slowly educated Coaches while sharing high-value coaching resources from known coaches from schools such as the University of Michigan.

If prospects did not download the Lead Magnet “Guide” and abandoned the site, they were lost. To counter this, we implemented a Remarketing campaign so prospects who abandoned Mystro’s website without converting would encounter display ads as they navigated to their favorite sites out on the greater web. Retargeting is extremely cost-effective at a CAC of $3.16 for an LTV of $100. Additionally, we a/b tested creative that lifted ad performance by 90% and generated clear messaging insights which guided other marketing initiatives.

MaxOne’s customer coaches LOVE their platform – MaxOne just needed a great way to tell that story. Deltagency and MaxOne worked together to create this Success Case video from an unsolicited review from Chippewa Valley High School (CVHS) Assistant Football and Strength Training Coach, Coach Wilson. Coach Wilson says that MaxOne helped them get over the top and win their state championship. MaxOne, CVHS and Deltagency, building champions together.

Deltagency reviewed available data on what features the best converting trial users engaged with during the first few weeks of using M1. These five key features were prioritized in the new onboarding rail re-imagining to maximize the likelihood that new users fully understand the value of M1 and convert to paid.

In the previous sales funnel, only 40% of Leads scheduled a Demo via the in-page Calendly booking form after submitting the MaxOne lead capture gravity form. This drop-off resulted in only 4 out of 10 leads actually experiencing a demo. Deltagency created a graduated “3-Step” sales funnel so Leads knew that they weren’t yet complete with the process. We also used a redirect and dedicated “Thank You” page to create a singular Conversion event to track the keystone acquisition KPI of Demo’s Booked, which was lacking prior. Subsequently, 20 out of 20 (100%) Leads booked their demo.

The total impact that Mystro realized during their time partnering with DeltΔgency was an increase in total Trial-to-Paid Conversions from 9% to 12%, a 33% increase in performance.