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Marketing

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What is Retargeting (Remarketing)? Why It MUST Be a Part of Your Marketing Stack

If you own a business that is invested in selling goods or services, then over time you would have observed how the consumers nowadays are not so much, what we would like to call ‘trusting’. Consumers today, thanks to the online world, have their reach expanded to different corners of the globe and hence are in no hurry to choose a brand the first time it pops up before them. This observation is also backed by facts that suggest that for most of the websites, only 2% of the traffic conver
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What is Intent Marketing (Intent-based Marketing)?

With new technologies and technology service providers hitting the marketing world, the competition between brands is getting more competitive as they get smarter in how they market. In these circumstances, what can a brand do in order to attract more customers? How can a brand lure more visitors? Or perhaps, this isn't the right question at all. Now some of you will be wondering isn’t every brand already promoting their products to the best of their abilities? What more can they do in orde
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What is Reputation Management? – 6 Tips To Build a Positive Online Reputation & Grow Your Business

Reputation, in simple terms, is what people think about a brand or person. Influencing the way people perceive your brand or business is reputation management. Often, you can sway opinion in your favor by communicating well with customers. Because this is the digital era and much of the communication with customers takes place online, reputation management and online reputation management have become virtua
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Amex Shop Small 2018 – Part III Of III: Driving Walk-in Traffic With Local Search And Reputation Management

Shop Small season is almost here, folks! It’s time for small businesses to look at digital advertising, local search advertising, and reputation management to drive walk-in traffic during Small Business Saturday. In our previous post, ‘AMEX Shop Small 2018 - Part II of III: Using Social
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AMEX SHOP SMALL 2018 – Part I of III: EVERYTHING YOU NEED TO KNOW

Welcome to our three-part blog series on Amex Shop Small 2018. Over the next few articles, you will get some fantastic tips for the Shop Small season and Small Business Saturday.

PART I: EVERYTHING YOU NEED TO KNOW

In the first part, we will discuss the Shop Small movement and explain everything you need to know to get involved as a customer, as a volunteer or as a small business in this movement.

WHAT IS SHOP SMALL?

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Growth Hacking for SaaS, SMB & Startups Bootcamp (4-part Series) – Part IV: GROWTH PROGRAM OPERATIONS – Building a Growth Engine

In the previous post of our Growth Hacking series titled, Growth Hacking for SaaS, SMB & Startups Bootcamp Part IV - What is CONVERSION - Getting the MOST from Every Encounter’ we discussed about Conversions, A/B testing and how to get the most from every encounter a business has with the cus
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Growth Hacking for SaaS, SMB & Startups Bootcamp Part II: What is a FUNNEL? – The Right Customer, the Right Message, in the Right Channel

In last week’s post ‘Growth Hacking for SaaS, SMB & Startups Bootcamp PART I What is ACQUISITION - Getting the RIGHT Early Customers for Free’, we covered the various growth hacking techniques that work well and ones to avoid. We are now in the second week of the ‘Perfect Funnel’ challenge series.
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Growth Hacking for SaaS, SMB & Startups Bootcamp PART I: What is ACQUISITION? – Getting the RIGHT Early Customers for Free

Welcome to our four-part blog series on Growth Hacking for SaaS, SMB & Startups Bootcamp. Over the next few articles, you will get some great tips for implementing a high-performance growth hacking strategy for your business.

PART I: WHAT IS ACQUISITION? - GETTING THE “RIGHT” EARLY CUSTOMERS FOR FREE

In the first article of this blog series, we will be discussing what growth hacking techniques work well, and which ones should be avoided. Let's briefly understand the various
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